If you were to take an honest good look at the content on your website, how would you rate it? Is the content up to date, inspired, fresh and relevant? Unique content is one of many keys to search engine success. Content, along with link popularity and social media, plays a crucial role in your search engine ranking.
When considering revising the content of your website, it's important to take into account the needs of your customers as well as search engine optimisation. Your content should be keyword rich, but use keywords and phrases wisely and relevantly. You can have keyword rich content that might boost your Google likeability, but if it makes no sense to potential customers, it's useless.
Base your content on the requirements of the customer, put them first. Make sure that your website content is well planned and structured. Using headings will encourage this and H1 tags are good for SEO. Make your headings catchy and intriguing. Let the customer know they're looking in the right place but force them to read more by not giving away too much. The longer someone stays on your website, the more likely you are to get your message across or sell your product.
When producing content for your website, think about what appeals to you when you visit other websites. If the content is unclear and confusing, it will probably annoy you. If it annoys you, you can be fairly certain that it will annoy other people. When people become irritated with a website, their easiest chance of escape is navigating away from the site.
Make sure your spelling and grammar are great. If you're trying to promote yourself as a professional business or individual, it reflects badly if your website is littered with spelling mistakes. If you're not confident in creating your own unique content for the site, I would recommend that you consider employing someone to do it. Copywriters are trained professionals and will know exactly what to write and where to write it on your site. Although it may be another added expense to the development of your website, it should be money well spent. Another point to remember is that your website designer is unlikely to be a copywriter so don't expect that content will be included as part and parcel of the website design and build.
Just a short post this one, but hopefully it's proved to be helpful.
