Letting things slip

So, I've learned the hard way, if you don't maintain hard work and effort, the positive results you saw developing before your very eyes, will inevitably slip. I guess this isn't news to me really, I know that when you let things slip, results suffer. I'd worked so hard with the marketing and SEO for our website. Our MOZ ranking was 6, I was increasing back-links to the site and we were registering in the Top 8% of websites for traffic according to Alexa and had a website grade of 98. I became complacent and everything has gone haywire. I haven't made a blog post for a couple of months, have totally ignored Twitter and have lost an element of interest in chasing back-links to the site. We're now only scoring 86 on Hubspot and our MOZ rank is down to 4.8. I feel really disappointed in myself for not maintaining the work I'd done and I feel as though I've let the site down too.

Marketing/SEO is a boring, thankless task, however without it, an online business will fail to meet it's potential so it is an imperative part of the work that we need to carry out on a daily basis. Time to get back to the drawing board and come up with a rejuvenated plan of action to get the scores back up there again. I'll post the results!